• Macky Suson

FEATURED FASHION STYLIST | YVES TSOU | MILAN, ITALY

BEFORE GETTING INTO FASHION, I WAS STUDYING LANGUAGE STUDIES AND INTERNATIONAL RELATIONS. THE PREVIOUS EXPERIENCE IN STUDYING IN DIFFERENT HUMAN SCIENCE FIELD GIVES ME A MORE GENERAL UNDERSTANDING OF THE MULTI-CULTURAL CONTENT THAT I WISH TO PLAY IN MY STYLING WORK. I BELIEVE MY KNOWLEDGE IN A DIFFERENT DISCIPLINE WILL MAKE ME CREATE ARTWORK WHICH IS TRENDY WITH A MORE PROFOUND MEANING RATHER THAN TO BE ON-TOPIC, TO SEEK ATTENTION AND TO BE SENSATIONAL.


Yves Tsou                                                                

@hyvaapaivaayva

https://www.instagram.com/hyvaapaivaayva/

Country                                                                                                      

Italy                                                                                      

State / Region                                                                                                                

Milan                                                                                                                             

Fashion Stylist                                                                             

ABOUT                                                                                             

Before getting into fashion, I was studying language studies and International Relations. The previous experience in studying in different human science field gives me a more general understanding of the multi-cultural content that I wish to play in my styling work. I believe my knowledge in a different discipline will make me create artwork which is trendy with a more profound meaning rather than to be on-topic, to seek attention and to be sensational.

Yves, what are your passion and aspiration in life? How did you start as a Fashion Stylist?

My passion in life is fashion. Fashion is a passion as I always said. I lived in Milan shortly in 2015, meeting a lot of fashion students here intrigued my interest in pursuing fashion studies. After returning to Taipei, one of my good friends decided to quit his previous job and invited me to be his stylist, styling the models he shot. That's how I start everything.

Who is your inspiration in life Yves? How do you stay inspired as a Fashion Stylist?

Techno party scenes, subculture, gender ambiguity and cultural context. I go to parties constantly, to see how to do the cool party kids dress. Also, I read fashion magazine's editorial, editorial and check some independent fashion magazine to get inspiration from some of the greatest.

We all make mistakes Yves; we wish we could take back. What was the mistake you made in the past that you wish you can take back?

I wish to discover my real interest earlier since I've been working two to three years in some jobs which I didn't enjoy. But I also believe that every piece of the moment in life matter, they fulfil your life journey and give you the nutrient to grow stronger and to blossom.

Yves, How do you describe yourself in terms of working with clients?

I am creative and artsy; I prefer to improvise with the photographers and models on set rather than plan things earlier and limit the imaginary. Also, I am a perfectionist. I like to make things good instead of to get by. I am also good at handling contingencies and damage control, in order to facilitate the work to the utmost.

Please tell us, Yves, how do you prioritise work, social life, friends, and family?

I think they are equally important; however, when there are works to do, I would always prefer to go for it and do my best. I would sacrifice a bit of social life to compromise. Friends and family are always at your back. I don't think they should be neglected.

Yves, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.

Once, my teammate in school changes the cover of the presentation without telling the whole team, making it looks like a financial statement report due to his lack of aesthetics. He insists on the one that he made is according to the guideline of the brief, which is not completely true. I tried to persuade him by telling him that we are doing a creative project instead of a business report, and encourage him to think outside the box and design something within the framework but not completely follow the guideline. Eventually, we had a better cover and received a full mark on the project.

Yves, please tell us about your proudest professional accomplishment as a Fashion Stylist.

I've done a school project in collaboration with L'Officiel Italia before, the outcome is beautiful, and everybody loves it, which make me content and proud of my team.

Yves, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?

I have so many creative moments that I would like to share to in person, so I will keep it until we meet.

What advice would you give to the people who want to be successful as a Fashion Stylist?

My advice is to to do whatever you think it's beautiful. Not everyone is sharing the same aesthetics; if you insist on what you believe is good, you will be seen eventually.

Photo Credits:

1.

Styling: Yves Tsou @hyvaapaivaayva

Model: Enmo Chen @enmochen

MUA/Hair: Wayne Kuo @yvonkuo

2.

Photo: Cheng Po Ou Yang @chengpooy

Styling: Yves Tsou @hyvaapaivaayva

Model: Henry Amouriq @henryamouriq

MUA/Hair: Rylan Yang @rylan0504

3.

Photo: Cheng Po Ou Yang @chengpooy

Styling: Yves Tsou @hyvaapaivaayva

Model: Savanna Blade @savanna_blade

MUA / Hair: Mike Chen @mikemikestyle