Featured Fashion Designer: Sigrun Olafsdottir



"Being blessed with a highly fertile imagination, I became a keen craftswoman at an early age..."

Model Citizen App is the platform where we recognise fashion models, photographers, designers, makeup artists, hair stylists, creative directors, bloggers, stylists, and labels around the world. Every day, we feature an individual on Model Citizen Interviews. People get to know each of them - their hopes, challenges, aspirations and inspirations in life.

Tell us about yourself, why you are passionate about what you do, and your journey so far. I was born in Iceland around the summer solstice in 1970. My bedtime stories didn´t come from Disney fairy tales but were adventures of Norse mythology and tales of trolls, elves and hidden people. From a young age,I became highly tuned with my heritage, culture and customs and seek inspiration from the personifications of natural wonders, entangling it with human emotion, history and characteristics. ​ Being blessed with a highly fertile imagination, I became a keen craftswoman at an early age and am constantly exploring new materials and methods for creativity as organic, sustainable and recycled materials are a definite favourite of mine. ​ I entered the world of fashion via leather craft as I learned to mould and print on leather, creating some head turning hats, bags and other accessories. I hit the catwalks for the first time in 2015 when collaborating with another designer and in summer 2016, I received a request for a collection of whole looks for a UNESCO heritage site catwalk at a Mythological Art Festival in Denmark. Luckily for me, my mother who learned sewing and tailoring as a young woman was at hand and I was put under very intense learning. Arriving in Denmark with my creations, I made the headlines with the mixture of mythology and fashion and my profile and designs have been under great demand since. What are your goals and how do you see yourself progressing in the field? I will be showcasing my first ready-to-wear collection off-schedule during London fashion week in September and am very excited to bring the historically inspired creations to a modern world. How do you communicate with people? Are you patient? Are you friendly? How open are you to clients’ requirements? I have learned to be very patient and as I am a huge fan of storytelling, I like to listen to people as well as tell stories. My medium to tell stories is fashion and every look I create has a reference to either mythology or history and is usually created with a specific personification in mind which requires quite extensive research at times as it involves finding the right materials for each look. I'm also fortunate enough to be a very happy person so I usually communicate in a positive manner and am always open to what others have to say. If you had to do it over again, what would you change? I would be more aware of how fragile the world of fashion is and better prepared for dramas that can unfold. As with everything that has colourful and strong characters, there are clashes and it is an art in itself to not get dragged into it. Who is your hero, and how have they helped you get to where you are? My mother is my absolute hero. She has taught me everything I know about sewing and design and she constantly pushes me towards perfection. Her eagle eye for detail keeps me on my toes and I ask her to inspect every look I make before going public with it. How important are creative education courses? Have you taken any, and did you find them useful? Having grown up in Iceland and Sweden, creativity became a huge part of my life very early on. I wrote my first book when I was 7 and have always been driven to create. In order to create, one must constantly learn and I am always either going on courses or self teaching myself things on youtube. Do you have any tips for someone who is just starting out in the industry? Ask questions and don't be shy to let your creativity flow. Just because everyone else is working with leather doesn't mean you can't work with silk. And never forget that as man makes plans, the gods laugh so always be prepared!

Photo Credits: Photographer: James Alexander Leon Black dress model: Aleshia Jane White dress model: Paulina Keira Male model: Benji Vikantlay Black dress MUA: Milly Rose White dress MUA: Lucy Lou Owls by Athena's Owl Sanctuary Location: The Shambles, York Contact Details: Instagram: @sigrun_vikingart Email: sigrun@sigrun.co.uk


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