Featured Fashion Designer: Irene Guerrieri



"I'm an innate curious person. I always look around me in an almost unconscious way."

Model Citizen App is the platform where we recognise fashion models, photographers, designers, makeup artists, hair stylists, creative directors, bloggers, stylists, and labels around the world. Every day, we feature an individual on Model Citizen Interviews. People get to know each of them - their hopes, challenges, aspirations and inspirations in life.

Tell us about yourself. At what age did you start becoming fascinated with fashion?

From my birth! My grandmother was a seamstress and my parents have always had a trend fashion boutique in Tuscany so, since when I was a child, they brought me to fashion exhibitions such as Pitti Uomo in Florence. I remember that I was fascinating most of all by the atmospheres that each stand tried to spread. Those first experiences infused me the idea that fashion, as art expression, is like a free world in which you can express your aesthetic sensibility.

How did you prepare for a career in styling?

I graduated in Fashion Design at the University of Florence. I also took part to a High Training course in Luxury Marketing and Communication in Prato, having the chance to know from a very close distance the excellencies of one of the world's most important textile districts. After that I joined Roberto Cavalli for six years as Embroidery Designer: here I learned a lot. I had the chance to work in conjunction with the most incredible and genius personalities and to collaborate with the most expert embroidery suppliers all over the world. Thereafter Philipp Plein called me to join them as Head Embroidery Designer: it has been tough and incredibly exciting at the same time because the company is pretty young and not yet structured so actually I have had to manage the whole process, not just the design of the embroideries. But at the end, when you see a Vogue cover with your embroidered pieces, you feel like if that cover is dedicated only to you!

How do you stay updated on the current trends?

I'm an innate curious person. I always look around me in an almost unconscious way. But I prefer to "go with the flow" instead of following what catwalks and specialized magazines says. Many colleagues watch each show of each fashion week. Not me. I mean, it happens but I'm not obsessed with that. I'm more instinctive and more attracted from what people (both famous and common, it doesn't matter) has to say and to express with their style and with their combinations of garments/ornaments/tatoos/hairstyles. I would say that I find more appealing the general message rather then the single details. Instagram is very useful in this process nowadays. As well as Pinterest: you can seek for something and, little by little, flow into something completely different but extremely inspiring. I love this "stream of consciousness" method!

What is your dream job?

I love to be active part of the creative process, to be operative, to design with my hands, to think and study in details the best way to give life to a creative vision instead of having just a decisional and organizational role. I don't know if this will keep me into fashion for my whole life. There are several creative spheres that make me happy and keep my passion on and lively. Fashion is one of this, for sure extremely important, but not the only one! Life is too short to know ourselves through just one point of view! So I don't exclude the possibility that in future I can decide to challenge myself in other creative sectors! ;)

What are your plans for the future? Where do you see yourself taking your designing career?

At the moment I'm collaborating as Embroidery Design Consultant for several luxury brands all over the world. I have a lot of fun because I really have time for research, for study and design an embroidery without the stress of the process typical of high fashion houses. Leaving Dior last year, Raf Simons spent some crucial words about the speed of fashion; he said "When you do six shows a year, there’s not enough time for the whole process. Everything is done in three weeks, maximum five. You have no incubation time for ideas, and incubation time is very important". Well, I totally agree with him. So, thinking about the future, I want to keep working in Luxury world but bearing in mind these words. It's the only way we have to make amazingly beautiful things without pushing too hard on people's lives. Even ours!

Name the top three things in your designing kit that are must-haves?

- boyfriend jeans - high heels - my metal bracelet with the writing "Live simply"

Tell us your most unforgettable experience as a designer?

The first time I went to Mumbai, India, to follow embroideries for the Roberto Cavalli F/W 14-15 show collection. It has been incredible to get in touch with such a different culture, to see in real how the embroidery suppliers work here, how they give life to our creative visions and to work closely with them while the embroideries came alive hour after hour. It was really stressing because you always have such a tight timing and an enormous responsibility but It has been the first of a series of similar trips and I will never forget it!

Who is your favorite all-time designer?

- Valentino for its sophistication - Givenchy for its unconventional way to mix canons belonging to our collective unconscious and elements of the dark/romantic/pop culture

Booking information:

Instagram: www.instagram.com/iregi

Website: https://www.linkedin.com/in/ireneguerrieri

Email: irene.guerrieri@live.it

Photo Credits: @roberto_cavalli, @philipppleininternational, @philippplein78, @vogueitalia, @francasozzani1, @wmag, @voguemagazine, @voguerunway


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