"I created an Instagram account for Charlie and discovered the world of brand repping."
Jess's discovery of the market that exists for infant models was "accidental", and it all started from the powerful social network, Instagram. She was soon contacted by companies who were looking for a baby-model just liked Charlie! As a mum, she opens up about how she started Charlie's modelling career, and also gives a couple of tips to other parents. Charlie is absolutely adorable, and we are lucky to have him here in Australia!
Tell us about yourself and your son.
I'm a stay at home mum currently on maternity leave after working full time since I was 18, so I wasn't used to not working. Although having a baby is a full time job in itself, I was looking for something else to keep us occupied. I created an Instagram account for Charlie and discovered the world of brand repping; Modelling baby clothes for small businesses in Australia, and it grew from there!
What do you know about the advertisement industry, advertising psychology, and photography?
I have experience with the advertisement industry so I'm able to use those skills and keep in mind what businesses are looking for when we take photos to advertise their products. I had absolutely zero knowledge about photography before I began, they say practice makes perfect and we are still getting there.
How do you communicate with people? Are you patient? Are you friendly? How open are you to clients’ requirements?
I've always been a big people person so I do quickly become friends with the businesses we work with, I think patience and friendliness will get you far in this industry because it's not something everyone will have - there deffinetly are some 'stage mums'. I'm always keen to listen to my clients feedback and any follow certain requirements, you need to be flexible and have a willingness to improve. However Charlie is always my priority so if those requirements aren't in Charlie's best interest then we won't take on their requirements (photos when Charlie is sick, etc) - which luckily I have not yet had to do.
What do you aspire for him?
My only aspiration for Charlie is his happiness. Weather that is continuing to do brand rep/modelling or not is completely his choice when he is old enough to make that decision - I would love to see him continue, but we will revisit that question when he is going through 'terrible twos' and he won't sit still for photos! Lol!
Does he have any limitations? How do you define his boundaries when choosing to accept a modeling request?
The only limitations Charlie has is what is called 'bath shots'; any photos requiring him to be undressed. It's a scary world out there, and it's important not to turn a blind eye to that and pretend that it doesn't exist.
State his availability: Would you travel? Work full-time, part-time? Any hours?
We would love to travel! Being in Adelaide the opportunities are more limited than they are in other cities. Being a brand rep we don't have certain hours we work as its done from home.
As a parent, what pieces of advice could you give to the parents reading this?
Don't do it just to get free products from companies - it really involves a lot of time and effort. I love what I do, supporting small businesses as well as styling and photographing Charlie, free products are just the cherry on top!
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