Featured Model/Creative Director: Presley Pryce



"Lack of sleep. Sleep is my baby, not only because of the rest factor, a portion of my imaginative and creative concepts derive from dreamland. If I don’t get enough, it effects my mood, energy and cognitive functions."

Presley has been a huge supporter of Model Citizen App and what we are all about - letting aspiring fashion creatives be seen and heard. We were so interested to hear her story, before and after her move to New York City. It takes a lot of guts to take on the Big Apple, and Presley recounted the huge attrition that she saw among her friendship group. Presley is a committed, charming and charismatic individual, and we really think she has a lot going for her. Please check out her interesting interview, and share this with your friends!

Tell us about yourself: Why do you want to work as a model? Why are you interested in modelling as a career?

I didn’t get signed with a modeling agency until the age of 26. I consider myself a “Jacquelyn“ of all trades. My first job was at 14 years old doing janitorial work at my high school for the summer in my small hometown in Wisconsin. Since then I’ve had an array of jobs as a fine jewellery consultant, commissioned sales rep, life guarding, in home care assistance. As of most recent,I've been working as a fashion model and directing shoot productions In New York City. Don't let where you start dictate where you finish.

How important is modelling education: Have you attended modelling courses? What related courses or studies have you taken?

Knowledge is power, its essential to have a base understanding of how to pose, walk and move for the camera and/or audience. Once a model has a achieved that a the basic posture then she/he will be free to ad their own personality and flair! It's also wise to legally educate yourself and have model basic disclosure forms, contracts and/or agreements forms on hand for any kind of work paid or not. Protect yourself!


What do you think makes someone “fit” to be a model?

I’m not going to sugar coat this. A model must be healthy physically, mentally and make healthy lifestyle choices. Eating natural unprocessed foods, regular skin care regime and regular (Healthy) detoxing are good examples of healthy lifestyle choices. It's all about educating yourself on what best for you. Physically, a model should be within or at least very close proximity to the healthy limits of their BMI. If you are a skeleton draped with bad skin, you need to start making some changes and fast! Mental health is attained from finding personal balance and setting boundaries. This can be done by dissecting if certain foods/substances, people or situations are casing an emotional toll and eradicate the negative immediately and completely! If something/someone doesn’t feel right, it’s probably not.

What are your goals as a model? How do you see yourself progressing in this field?

I continuously strive to be a good model by practicing being the best version of myself and will continue to do so thought the rest of my life by doing whats right me while being kindly unapologetic about it. We all constantly change in life and what is right for us now won’t nessesarily be the same tomorrow, next week, next year or in 20 years! I will continue to evolve as a person and as a model by staying true to who I am and my unique personalities. Actors don’t take accept roles that do not covey some part of them and neither should models.


What do you know about advertising and psychology?

One theory in the psychology and advertisement is to have a target audience and what they see is what the will “embody”. Case and point: The understanding is if a younger women is wearing clothes designed for a target audience for the “mature woman” then that is how mature women will see themselves as “younger”. Personally, I think this is a flawed concept as younger models in most cases do not have the curves, limited experience and personality to reach such an audience. And of course there is the saying “sex sells” which is most certainly true! To me, the idea of “sex” is the misconception of sex appeal and if someone is confinement that is both sexy and appealing. I find that photography in itself is really subjective, but in mass advertising images can be over perfected.

How do you communicate with people? Are you patient? Are you friendly? How open are you to clients’ requirements?

In my four years living in NYC I’ve seen people come and go. Being a people person and exuding patience are essential traits have in order to survive in New York City. I would have been long gone, if I didn’t demonstrate these qualities. Hailing from the Midwest, hands down I am pre dis-positioned to be kind to a fault! Getting upset, mad or angry does not feel good and makes me sick. We have the choice to be cruel or kind and for reasons stated, I choose the latter. When it comes to requirements I am open minded, but essentially it comes down to what they are.

Do you eat nutritiously? How often do you exercise or go to the gym?

My food regime is about 80 percent raw consisting of fresh and organic fruits and veggies. No dairy or gluten and I gave up caffeine and only eat meat once a week. Right away in the morning I drink a glass or two of purified lemon water to hydrate and awaken my internal organs and keep drinking lots of water throughout the day. Breakfast is basically the same everyday, either a smoothie with a side of fruit or a personal nutrient packed oatmeal concoction. I have become a guru of teas and have recently became a Matcha tea lover! I stay in shape by swimming, running, dancing and in everyday life walking around NYC. Yoga is a must at least once a week, stretching and practicing breathing is too often over looked.


What is your dream role as a model?

My dream role as a model is to be a good role model.

Do you have any limitations? How do you define your boundaries when choosing to accept a modelling request?

Considering the extent of my work history I am well aware of what is considered good and bad treatment in the work environment and by using common sense. When It comes to accepting a modeling request, I’ll keep it plain and simple, I have to imagine myself doing and seeing the positive and/or benefit.


State your availability: Would you travel? Work full-time, part time? Any hours?

I'm always open to travel, full and part time work opportunities.


Please let our readers know about you. (What you do, your location and hobbies)

I’m professional model, actress, art director and aspiring creative director in fashion and short film cinema. Based in New York City namely Chelsea Manhattan. Sunsets, nature time and walking my dog are staples in my life. The movements of animals and nature centres and grounds me. I practice a holistic approach to life by incorporating a mostly a whole food diet, I use essential oils in almost everything and surround myself with positive and outgoing individuals. Why do you want this artistic director job?

I’m designed by default. Throughout childhood, I had a keen eye for beauty, creativity and an interest in everything! I would cut out pictures beautiful places, people and things from my Uncle’s large National Geographic stash and taped them on the bedroom wall in front of my bed. At the age eight, my parents divorced leading to a series of events that caused a shaky home life for many years. I focused my energy in school and plethora of activities ranging from dance, music, art clubs, dark room photography to creating mini commercial portfolios digitally designed. Through the years I had become a well-rounded artist, and by the fall of my Senior year, I knew I wanted to produce and direct in the Arts! In a small Wisconsin farm town that prospect is a bit far fetched. My choir teacher was the star of the school; she was beautiful, talented and familiar with NYC for choir trips and just seemed a bit more cultured thus I confided this to her and only her. I’ll never forget how she threw her head back chuckling and said,“ you know that’s a hard job ”. I was stunned and frankly embarrassed. I dropped chorus for the following semester.


For the next six years I lived life by trail and errors, at one point I took an interesting psychology and was accepted into the UW-Madison School of Psychology. Needless to say, it wasn’t for and after a semester I left not only several thousand more debts, but with an overwhelming paranoia that I might have at least five personality disorders. Just Kidding, but it can happen. Soon after I became a lifeguard and met someone whom I can say now is my dear friend, Tom. Tom was a fellow lifeguard was the first person who saw my potential almost right away. He consistently endowed me with encouragement and was the first to mention that I maybe board in WI and belong somewhere diverse like New York. For a good year and a half, he was my creative counterpart. I was doing a summer of travelling and “soul searching” and on a fluke, I came to New York on a short visit to see a friend in late July 2012. To make a long story short, lets just say I never went back. It was the most spontaneous thing I’ve ever done. Living in New York, I’m surrounded by creative and have been granted opportunities that have changed my life. I’ve achieved more in the past four years in NYC then in those six posts high school. New York is home to me, and I can express all five those personalities with them being considered a disorder here.


I most certainly will admit to taking the road much less travelled, but the high and low of the experiences morphed me into this “Jacqueline of all trades”. I had to take a few crash courses in the school of life, but essence I always had it, just needed a little reminder.

What have you learned from mistakes on the artistic director job? 1. It’s important to an always initiate a connection with every team member. It’s a vital to get an understanding of attitude, egos and the personalities of your team before hand and vice versa.

2.Cultivate and be apart of a team you can trust.

3. Keep calm and stay true to who you and in the end, your going to be alright. In my first self-produced professional collaboration needed to get a fast replacement for a film maker less than two days before the shoot date. My PA (whom will go unnamed.) found a suitable replacement. After my approving the filmmaker my PA immediately informed me he had already forwarded the project overview and call sheet to the already, but no such thing was done. As a result, there was a big misconception on both ends between the film maker and myself causing confusion and delays on the project. I accepted the full blame because I didn’t make that initial connection and to that didn’t both me. Regardless, I worked very hard in pre-production, invested my money into this project and most importantly my name was on it. Thus I was determined to figure out what went wrong. I asked about the email, and the film maker confirmed he that never received any email regarding the Concept Overview. Additionally, he was told a completely different concept by the PA. It came to rise that the PA had his agenda and took advantage of the situation. Considering the circumstances the filmmaker and I were able to clear the air and find common ground with each other.

What challenges are you looking for in this artistic director position?


My desire is to passionately innovate and share fresh, unique ideas and seek to encourage other creative to bring out their best. I have to admit I get off finding solutions to problems and use take when being resourceful. At the end of the day, there is nothing more rewarding then uplifting the people around you seeing them at their best. Describe a typical work week for artistic director job?

In my recent productions, I’ve technically served as the both creative and artistic director roles simultaneously. Honestly, there is no such thing as a typical work week or even day in this job, and that is the true finesse! In any case, the necessary proceedings for each project are: -Cultivating concepts, creating storytelling visions/mood boards, choose artistic mediums that achieve the big picture, pitch concept and advertising proposal to clients, schedule and attend creative team meetings, assign a project, oversee projects from conception to completion. Sometimes travelling is required to shoot on location both locally and abroad.