RMIT Designer: Jarrad Cuff



"I could mainly sew clothing and so functionality and the things I couldn't find on the rack I ended up making. It became a skill to try and make people what they wanted."

It is amazing how we get some amazing designers all over the world. So far, we have talented yet unseen fashion designers who deserve to get their work out there. Jarrard Cuff is an RMIT Honours student. He tailors for Oscar Hunt Tailors. He specialises Menswear and does Bridal and Formal Wear as well. If you have seen his Instagram account, you would adore his work, and you will see how amazing he already is.

Please check out his interview below.


Tell us something interesting about you, something inspiring. Don't be shy. :)

I started fashion at the age of 30 when I started the RMIT fashion design Hons Degree. I used to do fashion design in high school but ended up joining the circus for 15 yrs touring and performing. I decided to go back and get a degree and have worked in the made to measure industry for companies like Oscar Hunt and Gwendolynne.

How did you prepare for a career in styling?

I didn't. I could mainly sew clothing and so functionality and the things I couldn't find on the rack I ended up making. It became a skill to try and make people what they wanted.

How do you stay updated on the current trends?

I'm always scouting around Melbourne. I think we are the most stylish city I've been too. So seeing people on the tram and train, at cafes and noticing things that I liked or thought was cool. My inspiration comes from the people around me. My customer is out there walking around Melbourne, so I believe it is important to take notice of what he wants.


How important is Fashion Week for you?

Fashion week is critical. I missed out on emerging designer this year for the RMIT show, but it has only made me more determined. I think showing wearable made to measure menswear in Melbourne is important. There aren't that many tailors left, and almost none is doing tailoring for contemporary men. I want to show that we can still think outside the box for menswear that is wearable and unique

What is your dream job?

Dream job is designing ready to wear men's clothing. Something specialising in fit and suiting which I think has the potential to be taken much further. I'd lke to be putting the iconic Melbourne Man on the map.



What are your plans for the future? Where do you see yourself taking your styling career?

To push the range, I have made at RMIT for six months whist I develop a 2017 range. I'd like to aim to be seen at Virgin Australia in some form as my collection is jackets and overcoats and by then the season will be changing. But mainly do what I do best and design more men's clothing.



Name the top three things in your styling kit that are must-haves?

Brogue Shoes - a must-have in any man's wardrobe Ray Ban sunglasses - They go with almost anything

Tell us your most unforgettable experience as a stylist?

Almost every styling experience involving a TFP photographer and-and RMIT student model

Who is your all-time favourite designer?

Thom Browne - I love him. He's the ultimate men's style guide in my opinion. Clean, different, and simple. For local I'm going to have to say Gwendolynne Burkin. She were awesome and taught me a lot about made to measure bridal.

Booking information:

Instagram: www.instagram.com/jarrad_cuff

Photo Credits:

Models: Paul Baker and Michael Tangas

Photographer: Yasitha Peiris

Designer: Jarrad Cuff

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