"The idea of Kiki le Palmie is to create an oneiric own world, inspired in magic and glitter."
Pablo Agugliaro is an emerging fashion designer, who has been working hard on his new brand Kiki le Palmie. We are impressed with how hard working he is, and how much effort he puts into distinguishing his product from others in the local market. He has given us some great insights in his interview, and we think you'll find it helpful if you are considering starting your own label!
What inspired you to start your fashion label?
Actually, I've always dreamed about the idea of making something that represents your soul, or at least some part of your own way of seeing things. So after I finished the fashion designer carreer I knew I had to invest in my own buisness. I started the brand with two friends from college. One year later, after some issues, they left and I had to take care of everything on my own. Although at first it was very difficult, I could go on with the project.
Who is behind you fashion label?
Nowadays I do almost everything. My team is composed of two sewing workers, one of them makes the commercial dresses, and Helena, one high fashion dressmaker (and friend) helps me with the exclusive designs and other independent embroidered workshop also help me in some dresses.
How many team members do you have right now on board?
It's a pretty young label, so I don't have a big team. A year ago, I had two co-equipers and we naturally separated tasks. But now that I'm on my own, it's complicated to put someone in charge of the work. I am stil learning from every step I take but in the future I want to consolidate a team of workers.
What is your vision for your fashion label?
The idea of Kiki le Palmie is to create an oneiric own world, inspired in magic and glitter.
What are your customer's most favourite collections?
I think the last collection, "drinking shame + pain" was a pretty succesfull one. I don't really have many collections yet, as I am a young brand. I'm still learning from every launched season.
What is your personal favourite collection?
Right now I'm kinda obssesed with the next collection, it'll be inspired by the deep of the sea, the moon as a satellite and mermaids. It's something I'm still working with, and I hope that the next year the people like it.
How did you discover a need for this type of product in the marketplace?
Currently, in Buenos Aires, the fashion labels are losing power. Every brand has the same type of clothing and they don't have any type of identity. So I think that following a personal feeling of making fashion and if we put aside the commercial stuff, brands will re-emerge. My idea as designer is to create things that I won't regret in the future.
What has been the most challenging aspect of getting your brand off the ground and how did you overcome that?
To start something is always pretty hard. A big challenge was to separate from my team and start from zero on my own. Its hard to grow up in a complicated economy like Argentina. I think succes lies in not giving up, trying a thousand times until you get it.
What are two aspects of business in which you believe a new brand should invest resources?
I think it's really important to invest in comunication, to have a web page or Instagram with fresh updates is really a big deal. The second think I invest in is the quality of the sewing and the embriodery, I think it's important to have a great final product as a brand.
What are the services that consumers can take advantage of from your company?
My goal as a brand is to make unique dresses or at least little stock clothes, thought and desgined for clients that like to be part of Kiki's world.
Any pieces of advice for young entrepreneurs who want to open similar labels like yours?
My advice is: be grateful with life, be kind to everyone and never take advantages of others. My second advice is to stay strong and never give up, maybe it sounds a bit cheesy but its so gratifying when you succed after you work hard. And the last advice is to know that everything happens for a reason but sometimes we don't fully undestand it until later.
Do you ship internationally?
Not right now, a few months ago I started online commerce to Buenos Aires and it was successfull, maybe in future I'll ship elsewhere ! (I hope so at least)
Do you collaborate with fashion bloggers? How do you collaborate with them?
No, in Buenos Aires we don't have many fashion bloggers, and actually I think that its really important to choose the right person to represent you.
Facebook: www.facebook.com/kikilepalmie Instagram: www.instagram.com/kikilepalmie Website: www.kikilepalmie.com.ar Email: email@example.com Photo Credits: @lucasbayley (he's the photographer) Model: Victoria Massironi (@vicomassironi) Makeup Artist: Sabrina Fracchia (@saframakeup) Fashion Designer: Pablo Agugliaro (@pablo_agugliaro)
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