Creative Director/Stylist: Vrinda Seth



Vrinda Seth has been one of our greatest supporters from the beginning. She too believes in our vision that aspiring artists should be recognised by the world, so that they can reach their potential. Vrinda's global experience is nothing short of amazing. We invite you to read her informative interview below.

"I have always gone through agencies. But if I am looking for a freelance model, I would certainly go for someone who has experience in editorial fashion. But for newcomers, I know I need to get going with my fashion direction on achieving a particular look or style. It involves, making the model understand, different kind of poses, expressions, feature enhancing, eyes, smile, attitude. It's all visual training. I like meeting the models personally before my projects, shoots, shows or events."

Please let our readers know who you are.

I am a fashion stylist and a creative consultant. My story began when my parents asked me about what they should wear for a party with the theme of Retro…and here I am today providing services in the field of fashion, beauty and entertainment/events. I am based in Singapore with a true love for wine, shopping, travelling and food.


Why do like working as a creative consultant?

My dream is to tell stories/concepts through my style of work of fashion and beauty and in future open up a one-stop shop studio with these creative services of styling, directing, talent team, conceptualising, photography, retail visual merchandising, events and shows.


What have you learned from mistakes you have made in the industry?

I would say, it is not easy convincing people to understand your style, no matter what, In the process of convincing a client, I lost. It has taught me to think positively and grow with the flow.

What challenges are you looking for in this creative consultant position?

Describe a typical work week for creative consultant position.

Brainstorming, brainstorming, brainstorming !!. Always looking for inspiration, ideas, researching visuals, networking to create teams for photoshoots, sourcing for clothes, designers, talents. Coming up with briefs, meeting models, clients for collaborations or coming up with new things to do for next.


What is your biggest weakness?

Sometimes I give up too quickly.

What companies/magazines have you worked for in the past?

Cove tells, F1, Angelina Restaurant, Sauceink Magazine , Cosmopolitan Magazine, Luxemi, Yes Oui Care, Myra’s, Latin Quarters, Mandira Wirk and much more.


Tell us about your most recent project, in Singapore.

I organised and hosted my very first style event called STYLE CLIQUE. Style Clique was an event to make every fashionista’s dream come true with endless glamour for every girl, handpicked outfit of your dream that can be bought and makeup that is flawless with hair that oomphs up your style quotient. To sum up the lineup, the event started with a workshop: Fashion style by VL, Beauty tips for party make-up by Gayathri Menon, Designer Raye Padit and Wang Meng talking about their fashion story followed by beauty and hair makeover for all the guest. Then each guest got ready and styled for the photo shoot . Indiestrings group covered the event . Those waiting for their turn had a chance to shop from designers across the globe that were all handpicked by VL.


Tell us more about your current role as an official stylist pageant sponsor in Singapore.

Yes, it was a great pleasure and fun experience to help the contestant running for the Miss/Mrs India Expat Singapore. My role was simply to guide them to be confident with who they are and that can be showed just through a right sense of fashion style. But the best part was, being a creative stylist, I got a chance to pick my winners to help them go through a proper directed conceptualised shoot.


Tell us your most memorable experience as a creative consultant?

There are many indeed. I always have had fun doing my projects, especially photo shoot styling and direction. The recent most memorable experience is my event. It was all single-handedly organised, managed and hosted. This game taught me a lot in aspect to marketing, branding, PR, sales and getting all the vendors to be part of your event.


What advice could you give to the aspiring or amateur creative consultants out there?

Just enjoy and not crib about creative works, after all, it's your story and for people to visualise and see the whole image which reflects you.


For our readers who are models, have you selected models in the past to work for you? And how do you usually select a model?

I have always gone through agencies. But if I am looking for a freelance model, I would certainly go for someone who has experience in editorial fashion. But for newcomers, I know I need to get going with my fashion direction on achieving a particular look or style. It involves, making the model understand, different kind of poses, expressions, feature enhancing, eyes, smile, attitude. It's all visual training. I like meeting the models personally before my projects, shoots, shows or events.

For Booking

Instagram : https://www.instagram.com/vricool/

Facebook : https://www.facebook.com/vrindalekhistylist/

Email : email

contact Vrinda

Website : http://vrindalekhistylist.com/



Standing proud at five feet tall, Vrinda L Seth’s petite frame packs in an unrelenting passion for fashion; she lets her work speak for itself and rocks the boldest of fashions. VL is an internationally acclaimed creative consultant known for her unique taste in fashion, make-up, styling and creative direction. Surely her personality has a lot to do with her success, but it is her keen eye for creative trends and business knowledge that has brought her to where she is today.

Vrinda draws her inspiration from life experiences, and connects with her clients and fashionistas through her enthusiasm, professionalism, and multi-faceted work.

VL is an avant-garde fashion styling and creative service agency. VL offers a “one-stop shop” approach, assisting clients from the initial conceptualization and budgeting stages, to the final execution of styling services for individuals, corporates and designer/event photo shoots.

Started out in San Francisco, USA, where VL launched her small scale creative service brand where she took up high potential projects that displayed her innovative skills as a stylist. Her dedication and hard work made her a unanimous choice among her clients.

It was her dream to bring back these services to her clients globally, through her charming, perky and effervescent work.

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