Model: Sandro LifeArt



"Along the way I would love to collaborate with other talents, artists and entrepreneurs to create significant and meaningful projects. I also want to use my influence to continuously spread love and positivity as well as to support progress in various fields."

We started Model Citizen App out of passion. We only want to help people. We want to help them reach their dream in our simplest way.

When we received Sandro's email, we were so impressed with how he separated his answers through attaching a Word document, and that for us showed professionalism. We thought he was taking this seriously. When we opened the Dropbox link he sent us, he gave us access to his photos, and that two remarkable things he did, for us, it's passion.

We always believe that passion not only drives us to reach what we want. Also, it guides us to reach where we want to be accordingly.

Sandro LifeArt has a million dollar face and body, and a billion dollar character. This awesome and beautiful man sets a great example for everyone. Please read our interview with him below.

Tell us about yourself: Why do you want to work as a model? Why are you interested in modeling as a career?

I firmly believe that people grow the most when they step outside their comfort zone. That’s why I just recently quit my job as a digital business consultant in Switzerland, sold my belongings and moved to beautiful Cape Town.

I wanted to open a new chapter in my life and start living the way I always dreamed of. With this vision in my mind and the action I took, it was no coincidence when I became friends with a successful model, and she suggested to meet with her agency.

From there - since I started modeling this year, it feels like the right thing to do. My first shootings and modeling jobs were so much fun that I can’t wait to do more. Also meeting with so many beautiful personalities and creative talents along the way is pure joy.

Modeling as a career is very appealing to me because, on the same time, it depends on and also contributes to my positive, fit, healthy and travel-intensive lifestyle.

How important is modeling education: Have you attended modeling courses? What related courses or studies have you taken?

I think it is like any other discipline. There are some basic knowledge and skill set you can acquire, but nothing beats practical experience and continuous self-improvement.

When I was in Cape Town, I attended a TV commercial casting workshop, which contributed a lot to my self-awareness and how comfortable I am today in front of cameras.

Other than that I try to learn as much as I can from the photographers, stylists, models and clients I work with.


What do you think makes someone “fit” to be a model?

There are many success factors I guess. But I think the most important thing is to be comfortable with yourself and stay authentic. Furthermore, I believe that you have to work hard, always believe in your dream and never give up. It is part of the process to put yourself out there and get neglected. You only fail once you give up. At the end, it’s all about meeting the right people and being at the right place at the right time – to have a fit between what you have to offer and what a client looks for.


What are your goals as a model? How do you see yourself progressing in this field?

My goal is to be a successful international model and to travel the world. I have just recently relocated from Cape Town to Southeast Asia and looking for the next opportunity to catch.

I am very keen on joining a great agency either in Asia, Australia or the Americas to also be represented outside South Africa.

When I recently had a stop-over in Dubai, I saw a beautiful advertisement for a major fashion brand on a huge billboard. At that moment I told myself “that guy up there, that could be you – that should be you – that will be you!”.

That’s my goal; that’s what I am working towards.


What do you know about the advertisement industry, advertising psychology, and photography?

As a former project manager, I have led several marketing projects and ad campaigns. I am very keen on IT and how digital technologies transform whole industries – the ad industry included.

As a model, I have the chance to switch into another role and see the full production from an entirely different perspective. This is absorbing.


How do you communicate with people? Are you patient? Are you friendly?

I am a very open-minded, positive, fun and energetic person, and that’s how I communicate. I also understand that partnerships of any kind are based on trust, commitment, and respect – that’s what I give and also expect from clients, colleagues, and friends. I like to be challenged and leave my comfort zone – therefore unique requirements, new ideas, and big dreams have my fullest attention.

Do you eat nutritiously? How often do you exercise or go to the gym?

Yes, I do, and I believe that a healthy lifestyle is essential to a successful life.

Working out almost every day and greatly enjoying a vegetarian/vegan diet has become an essential element of my lifestyle.

When I was a little child, I decided not to eat meat and fish anymore because it felt completely wrong to me and I didn’t understand how people and my parents were able to eat dead animals. Due to my increasing interest in fitness and health, I also began to educate myself about nutrition. Based on the scientific facts about how many human diseases are caused by meat and the knowledge that the meat industry is one of the biggest drivers of climate change, nowadays I believe that being almost vegan is the right choice for me.


Help Sandro_LifeArt to be the next MensHealthCoverGuy!

What is your dream role as a model?

I would be euphoric to model for major brands in the fashion, sports, lifestyle and luxury industry. Being a brand ambassador for a great brand that correlates with my values would also be great.

Along the way I would love to collaborate with other talents, artists and entrepreneurs to create significant and meaningful projects. I also want to use my influence to continuously spread love and positivity as well as to support progress in various fields.

Do you have any limitations? How do you define your boundaries when choosing to accept a modeling request?

I only accept modeling requests that fit with my values, and I have a good intuition about.

State your availability: Would you travel? Work full-time, part-time? Any hours?

Traveling is one of my biggest passions. Also to relocate for a new job opportunity would be great. Both working full- or part-time would be possible.

Please follow Sandro on Instagram: @Sandro_LifeArt


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